Little app delivers big audience

The Wanaka App has announced a record usage week with over 35,000 opens. The app has a coverage area of just 8,000 adults and for the 7 day period 21 July – 27 July 2018 was opened over 5,000 times per day.

Pip O’Regan, owner of the Wanaka App said the numbers are extraordinary, “Google tells us over 3,900 unique users accessed the app in the past 30 days which is 1:2 adults based on our population.”

“We’ve had some hefty news stories and it just shows how the penetration of the app and its user friendliness makes it a go to source for information,” said Pip.

Pip said that during the record week the Wanaka App recorded over 100,000 page views with 50% into news and sport. “The most pleasing thing is that people use the app for much more than just news,” said Pip. “It is a real source of community information with 50% of page views going to other areas of the app.”

The Wanaka App was the first app launched in the iAppNetwork and has been operating for just over 2 years. It has been downloaded over 14,000 times.